Guenzi Paolo
Associate Professor
Department of Marketing
Bocconi University
Italy
Biography
Dr. GUENZI PAOLO is affiliated to Department of Marketing, Bocconi University, where Dr. GUENZI PAOLO is currently working as Associate Professor. Dr. GUENZI PAOLO has authored and co-authored several national and international publications and also working as a reviewer for reputed professional journals. Dr. GUENZI PAOLO is having an active association with different societies and academies around the world. Dr. GUENZI PAOLO made his mark in the scientific community with the contributions and widely recognition from honourable subject experts around the world. Dr. GUENZI PAOLO has received several awards for the contributions to the scientific community. Dr. GUENZI PAOLO major research interest involves Marketing. Sales management. Key account management. Team Leadership. Management of service-related firms. Sport&Entertainment management..
Research Interest
Marketing. Sales management. Key account management. Team Leadership. Management of service-related firms. Sport&Entertainment management.
Publications
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Leading teams: Tools and Techniques for Successful Team Leadership from the Sports World, (with D.Ruta), The European Business Review, September-October, p. 21-25, 2013
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Organisational drivers of customer-oriented selling (with L.De Luca e G.Troilo), Journal of Personal Selling & Sales Management, Vol. 31, No. 3, p. 269-285, 2011
