Rubera Gaia
Associate Professor
Department of Marketing
Bocconi University
Italy
Biography
Dr. RUBERA GAIA is affiliated to Department of Marketing, Bocconi University, where Dr. RUBERA GAIA is currently working as Associate Professor. Dr. RUBERA GAIA has authored and co-authored several national and international publications and also working as a reviewer for reputed professional journals. Dr. RUBERA GAIA is having an active association with different societies and academies around the world. Dr. RUBERA GAIA made his mark in the scientific community with the contributions and widely recognition from honourable subject experts around the world. Dr. RUBERA GAIA has received several awards for the contributions to the scientific community. Dr. RUBERA GAIA major research interest involves Innovation and new product development. Strategic marketing. Creativity. Design innovation. Social media. Business Analytics.
Research Interest
Innovation and new product development. Strategic marketing. Creativity. Design innovation. Social media. Business Analytics
Publications
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Rubera Gaia and Droge Cornelia (2013), “Technology Versus Design Innovation’s Effects on Sales and Tobin’s Q: The Moderating Role of Branding Strategyâ€, Journal of Product Innovation Management, 30(3): 448-464.
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Ordanini Andrea, Parasuraman A., and Rubera Gaia (2014), “When the Recipe is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurationsâ€, Journal of Service Research, 17(2): 134-149.
