Sarial Abi Zehra Gulen
Assistant Professor
Department of Marketing
Bocconi University
Italy
Biography
Dr. SARIAL ABI ZEHRA GULEN is affiliated to Department of Marketing, Bocconi University, where Dr. SARIAL ABI ZEHRA GULEN is currently working as Assistant Professor. Dr. SARIAL ABI ZEHRA GULEN has authored and co-authored several national and international publications and also working as a reviewer for reputed professional journals. Dr. SARIAL ABI ZEHRA GULEN is having an active association with different societies and academies around the world. Dr. SARIAL ABI ZEHRA GULEN made his mark in the scientific community with the contributions and widely recognition from honourable subject experts around the world. Dr. SARIAL ABI ZEHRA GULEN has received several awards for the contributions to the scientific community. Dr. SARIAL ABI ZEHRA GULEN major research interest involves Regulations and Restrictions, Meaning Threats, Authenticity.
Research Interest
Regulations and Restrictions, Meaning Threats, Authenticity
Publications
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Gürhan-Canli, Zeynep, Gülen Sarial-Abi, and Ceren Hayran (forthcoming), “Consumers and Brands across the Globe: Research Synthesis and New Directions,â€Â Journal of International Marketing
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Gürhan-Canli, Zeynep, Gülen Sarial-Abi, and Ceren Hayran (2018), “Multiple Shades of Culture: Insights from Experimental Consumer Research,†in The Routledge Companion to Consumer Behavior, edited by Tina M. Lowrey and Michael R. Solomon, Taylor & Francis, 473–488
