Gabriele Pizzi
ProfessorÂÂ
Department of Business Science
Bologna University
Italy
Biography
Dr. Gabriele Pizzi is affiliated to Department of Business Science, Bologna University, ITALY. Dr. Gabriele Pizzi is currently providing services as Professor . Dr. Gabriele Pizzi has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Gabriele Pizzi contributions have acclaimed recognition from honourable subject experts around the world. Dr. Gabriele Pizzi is actively associated with different societies and academies. Dr. Gabriele Pizzi academic career is decorated with several reputed awards and funding.
Research Interest
Consumer Behavior
Publications
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Visentin, Marco; Scarpi, Daniele; Pizzi, Gabriele , From assessment to purchase: A three-stage model of the marketing funnel in sponsorship activities , "JOURNAL OF SPORT MANAGEMENT", 2016, 30, pp. 615 - 628 [Article]
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Pichierri M; Pizzi G; Scarpi D , Eyes does not lie: the influence of testimonial gaze direction and message wording on brand perception and purchase intention , in: Italian Marketing Society, Acts of the Conference - Italian Marketing Company, Italian Marketing Company, 2016, pp. 1 - 5 (acts of: Marketing & Retail in Changing Markets, Cassino, October 20 - 21, 2016) [Contribution in Conference Acts]
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Marzocchi, Gian Luca; Lace, Gabriel , There's no more marketing than once. Written in memory of Gennaro Cuomo , in: There is no longer marketing once. Writings in memory of Gennaro Cuomo, Milan, Wolters Kluwer Italia srl, 2017, pp. 199 - 208
