Gian Luca Marzocchi
ProfessorÂ
Department of Business Science
Bologna University
Italy
Biography
Dr. Gian Luca Marzocchi is affiliated to Department of Business Science, Bologna University, ITALY. Dr. Gian Luca Marzocchi is currently providing services as Professor . Dr. Gian Luca Marzocchi has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Gian Luca Marzocchi contributions have acclaimed recognition from honourable subject experts around the world. Dr. Gian Luca Marzocchi is actively associated with different societies and academies. Dr. Gian Luca Marzocchi academic career is decorated with several reputed awards and funding.
Research Interest
Self service technologies
Publications
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Marzocchi, Gian Luca; Pizzi, Gabriele; Scarpi, Daniele, When a picture’s worth a thousand words: The effects of visual construal priming on information acquisition and choice, «MARKETING LETTERS», 2016, 27, pp. 487 - 498
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Marzocchi, Gian Luca; Pizzi, Gabriele, Non c'è più il marketing di una volta. Scritti in ricordo di Gennaro Cuomo, in: Non c'è più il marketing di una volta. Scritti in ricordo di Gennaro Cuomo, Milano, Wolters Kluwer Italia srl, 2017, pp. 199 - 208
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Zammit, Alessandra; Marzocchi, Gian Luca, Asymmetrical Evaluation of Pros and Cons in Future Context Based Choices, in: Proceedings of the 46th EMAC Annual Conference "Leaving Footprints", 2017, pp. 1 - 7 (atti di: Emac 2017 Leaving Footprints, University of Groningen, Netherlands, 23-26 May 2017
