Luca Mazzara
ProfessorÂÂ
Department of Business Science
Bologna University
Italy
Biography
Dr. Luca Mazzara is affiliated to Department of Business Science, Bologna University, ITALY. Dr. Luca Mazzara is currently providing services as Professor . Dr. Luca Mazzara has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Luca Mazzara contributions have acclaimed recognition from honourable subject experts around the world. Dr. Luca Mazzara is actively associated with different societies and academies. Dr. Luca Mazzara academic career is decorated with several reputed awards and funding.
Research Interest
Economics and business
Publications
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Visentin, Marco; Scarpi, Daniele; Pizzi, Gabriele , From assessment to purchase: A three-stage model of the marketing funnel in sponsorship activities , "JOURNAL OF SPORT MANAGEMENT", 2016, 30, pp. 615 - 628
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Pichierri M; Pizzi G; Scarpi D , Eyes does not lie: the influence of testimonial gaze direction and message wording on brand perception and purchase intention , in: Italian Marketing Society, Acts of the Conference - Italian Marketing Company, Italian Marketing Company, 2016, pp. 1 - 5 (acts of: Marketing & Retail in Changing Markets, Cassino, October 20 - 21, 2016)
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Marzocchi, Gian Luca; Lace, Gabriel , There's no more marketing than once. Written in memory of Gennaro Cuomo , in: There is no longer marketing once. Writings in memory of Gennaro Cuomo, Milan, Wolters Kluwer Italia srl, 2017, pp. 199 - 208
