Sergio Marchionne

Biography

Sergio Marchionne is an Italian-Canadian executive who is currently the Chairman of CNH Industrial,the CEO of Fiat Chrysler Automobiles, the Chairman and CEO of Ferrari and also Chairman of Maserati. Additionally, he is the Chairman of Swiss-based SGS and he was the non-executive Vice Chairman of the Board of the global banking group UBS from 2008 to 2010, as well as the elected Chairman of the European Automobile Manufacturers Association for 2012 (first elected in January 2006). He is also a member of the Peterson Institute for International Economics as well as Chairman of the Italian Branch of the Council for the United States and Italy. Marchionne is widely recognized for turning around Fiat Group to become one of the fastest growing companies in the auto industry, returning it to profitability in 2006 less than two years after taking the helm. In 2009, he was instrumental in Fiat Group forming a strategic alliance with the ailing US automaker Chrysler, with the support of the US and Canadian governments and trade unions. Less than two years later, following its emergence from Chapter 11, Chrysler returned to profitability, repaying all government loans. In 2014, Fiat and Chrysler merged into a new holding company, Fiat Chrysler Automobiles, now the seventh-largest automobile manufacturer in the world.  

Research Interest

 Automobile Marketing