Silvia Bottomei
Junior Product Manager
Mylan
Italy
Biography
- Management of TA’s Marketing strategy & Business model; - Analyse market trends and oversee market researches; - Provide support to life cycle management planning and new product introduction; - Development of operational marketing activities (forecasts, budget planning, resources’ allocation, sales promotion programs); - Products’ communication plan to healthcare providers; - CME’s events and Congresses organization and execution monitoring (participation, KOL s contacts, sales force collaboration); - Lead activities of functional area, agencies and suppliers; - Provide support to lead and implement the establishment of Digital initiatives by Brand.
Research Interest
Budget planning, sales promotion programs
