Michela Addis
Associate professor
Department of Economics
Roma Tre University
Italy
Biography
Michela Addis is an Associate Professor in Ecnomics department at Roma Tre University.His main research interest are Economy and Business Management, Cultural Marketing Laboratory , Economy and Business Management.
Research Interest
Environmental Marketing and Territorial
Publications
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Buying a Book for a Christmas Gift: Two Routes to Customer Immersion", Service Industries Journal, 2007, December, Vol. 27, Number 8, 991-1006 (co-authored by G. Sala) (0264-2069). (list Anvur magazine C-band)Â
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Art versus Commerce in the Movie Industry: A Two-Path Model of Motion-Picture Success", Journal of Cultural Economics, 2008, vol. 32 (2), 87-107 (coauthor MB Holbroo
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" (Effects of Arousal, Dominance and Their Interaction on Pleasure in a Cultural Environment,"" by G. Miniero, A. Rural, Psychology & Marketing, 2014, vol. 31 (8): 628-634. ( ""Consumers' Identification and Beyond: Attitude, "
