Armin Zadakbar

Biography

 One of the selected Business Coaches for the European Commission for the Horizon 2020 programme. International work and life experience in Europe, the Middle East and the United States has enabled me to have a profound knowledge of the culture, lifestyle, market place and business in these regions. Through my endeavors I have achieved reputable results for international SMEs and start-ups with-in Europe (United Kingdom, Italy, Germany, France, Austria, Lithuania, Bulgaria, Ukraine and Russia), the U.S. (New York City, Boston, Pennsylvania, San Francisco, Los Angeles and Miami) and the Middle East (Iran and Israel) in different industries/sectors such as ICT, mobile health, life science, sustainable and green energy, logistics, fashion and luxury goods. Moreover I have been an instructor of Managerial accounting and Growth Hacking for the International MBA courses and other masters at Bologna Business School, University of Bologna.

Research Interest

 A very common problem of innovative SMEs and start-ups is market penetration; in most cases they are savvy in technology, but not at marketing and sales. I have assisted many SMEs and start-ups to achieve steady growth in their revenue between six and seven digits through designing and optimizing their online/offline marketing and business strategies using Growth Hacking techniques. This achievement has been enhanced by focusing on an avant-garde mindset; rather than compete in a crowded field, entrepreneurs and innovative SMEs should find a niche where they can dominate and embrace monopolies by defining new needs and serving them without the threat of big competitors.