Luca Petruzzellis
Researcher
Department of Economics, Management and Corporate Governance
University of Aldo Moro
Italy
Biography
Luca Petruzzellis is working as researcher in the Department of Economics, Management and Corporate Governance, University of Aldo Moro.
Research Interest
a) sensory branding; b) mass customization; c) cross-cultural identity; d) destination and place marketing.
Publications
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Petruzzellis, L. (2010), "Mobile Phone Choice: Technology vs. Marketing, The Brand Effect in the Italian Market" European Journal of Marketing , 44 (5), pp. 610-634.
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Trunfio, M., Petruzzellis, L., & Nigro, C. (2006), "Tour operators and alternative tourism in Italy: exploiting niche market to increase international competitiveness", International Journal of Contemporary Hospitality Management , 18 (5) . 426-438
