Francesca Cabiddu
Professor
Department of Economics and Business Sciences
University of Cagliari
Italy
Biography
Francesca Cabiddu is Associate Professor in Economics and Business Management and Coordinator of the Degree Course in Management Economics at the Department of Economics and Business Sciences.
Research Interest
His research in marketing and management focuses mainly on digital marketing and digital skills, co-creation and value destruction, the relationship between Information Technology and Marketing.
Publications
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By Guardo M., Cabiddu F. (2015). E-Service Innovation: Combining Directed and Practice-Based Approaches, The Service Industries Journal , Vol. 35 , Issue 1-2 , 81-95. ISSN: 0264-2069 2015.
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Floreddu BP, Cabiddu F. (2016). Social Media Communication Strategies, Journal of Services Marketing , 30 (5). ISSN: 0887-6045.
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Pisano V., Cabiddu F., Faraci R., Picone M. (2017). Internationalization of Firms: Revitalizing the Board of Directors, Cross-Border Acquisition Management Research, Vol. 15, Issue 1: 65-82. SSN: 1536-5433.
