Gaetano Aiello
Professor
Department of Economics and Business Sciences
University of Firenze
Italy
Biography
Dean, Department of Economics and Management since 2013; Full Professor of Basic Marketing and Retail Marketing at the University of Florence. He has been Research Fellow at the University of Florence since 1990. His research interests include brand management, international retailing, fashion and luxury marketing, SME marketing. His published research outputs have appeared in refereed international journals including Psychology & Marketing, Journal of Business Research, Journal of Marketing Management, Journal of Marketing Trends, Journal of Global Scholars of Marketing Science, and also Marketing Trends, EMAC, IMP, KSMS, AMS international conferences.
Research Interest
Research interests: - international marketing - brand management - retail marketing - fashion and luxury marketing - marketing of small and medium-sized enterprises
Publications
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Aiello, G .; Donvito, R .; Acuti, D .; Floriani, E .; Pederzoli, D; Godey, B (2016). The perception of Made in Italy in the Brazilian market: the result of an exploratory research. In: 14th International Marketing Trends Conference 2015 Paris, International Marketing Trends Conference, pp. 1-11.
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Ko, Eunju; Phau, Ian; Aiello, Gaetano (2016). Luxury brand strategies and customer experiences: Contributions to theory and practice. JOURNAL OF BUSINESS RESEARCH, vol. -, pp. 1-4, ISSN: 0148-2963
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Acute, Diletta; Magherini, Lorenzo; Mazzoli, Valentina; Bandinelli, Romeo; Donvito, Raffaele; Rinaldi, Rinaldo; Aiello, Gaetano (2017). QR code and the wine sector: What content? an exploratory research study on the wine industry. In: Rinaldo Rinaldi, Romeo Bandinelli. Lecture Notes in Electrical Engineering, p. 293-304 Springer Verlag, ISBN: 9783319485102.
