Patrizia Zagnoli

Biography

Patrizia Zagnoli was born in Imola, lived in Rimini and Forlì and moved to Florence to attend the Faculty of Political Science "Cesare Alfieri", graduating with the highest marks and praise. In the 1980's, he began his academic career, attended Master Adriano Olivetti in the Management of the Economy of the Company, led by Giorgio Fuà, founded the Research Office of the Tuscan Metalworkers Federation and was a research assistant Industrial Economics with the supervision of Prof. Paolo Mariti at the Faculty of Political Science of the University of Pisa. Since 1986 she has been a lecturer in Industrial Engineering at the Faculty of Economics and Researcher in CNR National Research Projects on ' He has received US scholarships (German Marshall Fund, 1984) and Italian (CNR, 1985) which allowed him to study and research at MIT in Boston, Harvard Business School and Stanford University. From 1986 to 1990 she was Research Fellow in the Ph.D. Program of the Department of Economics at the European University Institute. In this field and with the support of a CNR scholarship in 1988, he was Visiting Scholar At the Center for Research in Management where, under the supervision of David Teece and Oliver Williamson, Nobel Prize in Economics in 2010, he dealt with the issues of economics of innovation related to new businesses in the high tech sectors, expressed in one of the first volumes published on the topic where he faced the ' In 1990-1991 she was Research Assistant at the Department of Economics at the European University Institute. From 1990 to 2006 he taught "Design and Development of New Products" in the Master of Innovation Management, of which he was among the founders at the S. Anna School of Pisa. In 1992-1994 he was Associate Professor of Market Research Techniques at the Faculty of Economics of the University of Pisa. Since 1994 he is an Ordinary Professor of Economics and Business Management. He has been a lecturer at the Faculty of Economics at the University of Trento, Pisa, Urbino, the Faculty of Political Science "Cesare Alfieri" of the University of Florence at the Faculty of Engineering of the University of Cagliari and Florence, University of California - Berkeley, University of Central England - Birmingham, SRH University of Heidelberg, University of Physical Education in Warsaw. He has been consultant for United Nations, Matsushita, Piaggio, Censis, Montedison, the Craftsman's Confederation, the Tuscany Region, the Ministry of the Merchant Marine, Remit Consultant, Confindustria, Assefor, Sviluppo Italia and other industrial and service companies. He is an expert in socio-economic analysis of the Maghreb and Mashrek countries to which he has dedicated some publications. She has been a promoter and has made international scientific and educational collaboration agreements with Iran, Tunisia and Morocco. He has carried out business cooperation activities for local communities in Vietnam and Morocco. He is a member of Scientific and Editorial Committees and Foundations, and has participated in Murst and Miur research units. Analyst of small-scale local production systems, has devoted numerous research and publications to industrial districts and the difficult process of transition from small to medium enterprise size both in traditional and high-tech sectors. The research and consulting topic related to industrial design and the design and development of new products is a significant time for the combination of creativity and craftsmanship, typically in Italy, and the process of innovation and application of new ICT technologies. In 2001-2002, Rector Delegate for the Fashion Industry, he designed the International Master in Fashion Marketing at the University of Florence. Since 2003, he has been the Professor of Business and Business Administration at the Faculty of Medicine and Surgery of the University of Florence. He founded and directed the first Master Degree Course in Sport Management in Italy. The Degree is devoted to the preparation of the new professional figure of the sports manager, capable of managing sports clubs, organizing events and tournaments, developing marketing of companies and sports facilities, promoting sports tourism, distributing so direct, mediated and virtual sport. In 2007 he was and still is the Head of the Sports Management Laboratory, with the support of the Rectorate, the Faculty of Medicine and the Cassa di Risparmio of Florence, open to the collaboration with sportsmen, organizations of the sector (Coni, Federations, Leagues, etc.), institutions, companies that produce sports and distribute sports (new media).

Research Interest

Sports marketing,