Raffaele Donvito
Associate Professor
Department of Economics and Business Sciences
University of Firenze
Italy
Biography
Associate Professor in Marketing (Business and Business Management - SECS-P / 08) at the Department of Economics and Business at the University of Florence PhD in Marketing (Business and Market - University of Parma)
Research Interest
International Marketing Marketing of goods with a high symbolic value Territorial marketing Retail Marketing Business communication
Publications
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Aiello, Gaetano; Donvito, Raffaele; Grazzini, Laura; Petrucci, Elisa (2016). The relationship between the territory and fashion events: The case of Florence and Pitti Immagine fashion fairs. JOURNAL OF GLOBAL FASHION MARKETING, vol. 7, pp. 150-165, ISSN: 2093-2685
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Aiello, G; Donvito, R; Mazzoli, V; Grazzini, L. (2016). Fashion luxury brands through online brand associations. In: XXVIII Sinergie Annual Conference Management in a Digital World. Decisions, Production, Communication, Synergy, pp. 147-150, ISBN: 97888907394-7-7
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Acute, Diletta; Magherini, Lorenzo; Mazzoli, Valentina; Bandinelli, Romeo; Donvito, Raffaele; Rinaldi, Rinaldo; Aiello, Gaetano (2017). QR code and the wine sector: What content? an exploratory research study on the wine industry. In: Rinaldo Rinaldi, Romeo Bandinelli. Lecture Notes in Electrical Engineering, p. 293-304 Springer Verlag, ISBN: 9783319485102.
