Alessandro Peluso

Biography

He is Associate Professor of Business Management at the University of Salento. He has received a Ph.D. in Economics and Quantitative Methods for Market Analysis and a degree in Business Administration from the same university. Prof. Peluso's research interests focus on consumer behavior, social communication, branding, and advertising. He has published three research monographs and several scientific articles in international refereed journals, such as Computers in Human Behavior , European Journal of Marketing , International Journal of Advertising , International Journal of Research in Marketing , Journal of Business Ethics , Journal of Business Research, Journal of Cleaner Production , Journal of Consumer Affairs , Journal of Marketing Research , Psychology and Marketing , Research Policy , and many others.His research findings are systematically presented in international conferences such as the Academy of Marketing Science Conference, the Association for Consumer Research, the North American Conference, the European Marketing Academy Conference and the Society for Consumer Psychology Conference . Prof. Peluso currently teaches Business Management and Marketing Research at the University of Salento. He has also taught marketing and marketing at the same university, and Advertising, Marketing and Marketing Strategies at the LUISS University of Rome. He is a member of the Academy of Marketing Science, the Association for Consumer Research, the European Academy of Marketing and the Italian Management Society.

Research Interest

 Advertising - Branding - Consumer behavior - Social communication