Mads Bjerre Andersen
Vice President
Global Sales
HOYA Surgical Optics
Japan
Biography
Mads brings with him more than 20 years of commercial success in the medical devices industry managing both wholesale and retail organizations. Mads has a strong proven track record of spanning sales, channel management, distributor sales, cultural and people development and has successfully driven growth and change processes across large organizations. In his last assignment, Mads played a key role in creating a successful turnaround at Sivantos and fundamentally changing the Go-To-Market strategy for his sales regions comprising EMEA and LATAM. Mads holds a Bachelor Commerce (Foreign Affairs) degree from Copenhagen Business School and a Bachelor Mechanical Engineering degree from Danish Technical University.
Research Interest
Global Sales