Kunihiko Mitsuda

Biography

 Before founding Japan MDC, Kunihiko Mitsuda served as president of the Japanese subsidiary of leading medical laser company Lumenis, covering the fields of dermatology, plastic surgery, ENT, urology, ophthalmology and veterinary services. Before his appointment to president, he served as manager of sales and marketing at Lumenis Japan for 4 years with responsibility for about 150 employees. Significant achievements during his career at Lumenis included success in building sales of light/laser-based devices for dermatologists and plastic surgeons by developing a unique marketing strategy of direct appeal to patients through the creation of the Photofacial® aesthetic medical treatment brand. This received significant media attention, and Photofacial® has become the gold standard for non-invasive facial rejuvenation treatment. Prior to joining Lumenis, Mr. Mitsuda served as chief sales and marketing executive in the Urology Division of Boston Scientific Japan for three years.

Research Interest

  He was highly successful in expanding sales of catheter disposables by focusing on the sale of equipment rather than on the catheter itself. This business model has been highly successful, and Boston Scientific Japan in fact decided to distribute Lumenis’ laser for benign prostatic hyperplasia (BPH) treatment during Mr. Mitsuda’s time as president of Lumenis Japan. In addition to the above, Mr. Mitsuda has had a wide range of sales experience in large-scale medical equipment. He completed a ten-year stint with Nippon Eurotech as deputy sales manager, a role in which he handled the ESWL products of EDAP TMS S.A. Mr. Mitsuda started with Nippon Eurotech as an after-sales maintenance engineer, and his natural skills as a salesman were quickly recognized. He soon became the top salesman for ESWL machines, frequently winning President’s Awards for outstanding performance. His secret was to act not only as a sales rep to his clients but also as an engineer and educational/clinical specialist, enabling him to support his customers effectively. Based on his experience in the medical device market, Mr. Mitsuda established Japan MDC in 2003. His customers are frequently impressed by his innovative sales methods. His motto is “Stability through constant innovation”