Kei Kuriki
Professor
School of Business Administration
Kobe University
Japan
Biography
Prof/Dr. Kei Kuriki is currently working as Professor, Graduate School of Business Administration, Kobe University, Japan. He has successfully completed his Administrative responsibilities as Professor. His research has included Marketing communication, Brand management,Consumer Value, Marketing management.
Research Interest
Marketing communication, Brand management,Consumer Value, Marketing management.
Publications
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Double information processing in consumption",Journal of Marketing & Distribution,Vol.4 No.1,2001.
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Theoretical Requirements for Marketing Communications",Journal of Marketing & Distribution,Vol.5 No.2,2002.
