Lin Huang
Professor
School of Business Administration
Kobe University
Japan
Biography
Prof/Dr. Lin Huang is currently working as Professor, Graduate School of Business Administration, Kobe University, Japan. He has successfully completed his Administrative responsibilities as Professor. His research has included Global Marketing, Distribution System.
Research Interest
Global Marketing, Distribution System.
Publications
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Choice of Market Entry Mode in Emerging Markets: Influences of Entry Strategy in China", Journal of Global Marketing, International Business Press, 2000, 83-109.
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Competition Based on Marketing Resources", China INFORMATION, A Journal on Contemporary China Studies, Vol XXIII(1), SAGE Publications, March 2009, 129-157.
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How consumer characteristics moderate time effects on online purchase preference: an empirical analysis", (co-authored with Li, Zhen), Asia Marketing Journal, 16(3), 1-22, 2014.
