Brian Fox
Senior Partner
Pharma
McKinsey
Japan
Biography
As the global leader of the Marketing & Sales group within our Pharmaceuticals & Medical Products Practice, Brian focuses on crucial issues facing companies in this sector when launching products and services or looking for other strategic sources of growth. He has worked with a broad range of clients, including those who make the products—branded and non-branded pharmaceutical companies, personal care, and medical product manufacturers—and those who establish the market: distributors, pharmacy benefit managers, and retail pharmacies. Brian works with executives to successfully market on digital platforms, engage consumers, evaluate marketing budgets, build marketing capability, and design the marketing organization. He applies creative strategic insights to boost performance across the value chain, from manufacturing to retail. And he helps identify new sources of growth, through acquisition or expansion.
Research Interest
Pharma