Satoru Iitoyo

Biography

Satoru has a ripe experience in ethical pharmaceutical marketing research not only in industry side but also in the agency side.  His experience covers a wide range of therapeutic area from a very early stage and up to the end in the product life-cycle offering planning, executing, and applying to multiple valuable marketing strategy decision making. Furthermore, the target players were not only the healthcare providers (HCPs) but also covering patients, caregivers, parents of children, and ordinary population providing good understanding of the target customers for each marketing teams.

Research Interest

Sales Effectiveness ,Management ,Market Access ,Product Launch, Oncology,Business Planning ,Hospital Sales ,Neurology ,Biotechnology