Zhu Yi
Assistant Professor
Humanities and Social Sciences
Tsukuba International University
Japan
Biography
Career history 2015-04 -- (current) University of Tsukuba Graduate School of Humanities and Social Sciences Assistant Professor 2014-04 -- 2015-03 Kyushu University Faculty of Arts and Science Assistant ProfessorAcademic background 2009-09 -- 2013-03 The University of Hong Kong 2007-04 -- 2009-03 The University of Tokyo Graduate School of Arts and Science Department of Area Studies 2003-04 -- 2007-03 Aichi Prefectural University School of Foreign Studies Department of French Studies Degree 2014-12 Doctor of Philosophy (Japanese Studies) The University of Hong Kong 2009-03 MA (Area Studies) The University of Tokyo 2007-03 BA (Foreign Studies) Aichi Prefectural UniversityAcademic societies 2016-04 -- (current) American Anthropological Association -- (current) Transcultural Management Society -- (current) JAPAN SOCIETY OF HUMAN RESOURCE MANAGEMENT -- (current) JAPAN ACADEMY OF MANAGEMENT PHILOSOPHY -- (current) JAPAN-CHINA SOCIOLOGICAL SOCIETYHonors & Awards 2012-04 Resona Bank Awards for Japanese Studies 2010-04 Resona Bank Awards for Japanese Studies
Research Interest
Cultural anthropology
Publications
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Re-imagining corporate branding: National culture as a marketing competence Zhu Yi The Journal of International Public Policy, 2016-02
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Are fashion retailers creative? Evidence from Uniqlo, Asia's leading fashion brand Zhu Yi The Journal of International Public Policy/38/pp.1-22, 2016-10
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Introducing Omotenashi to the World: Challenges of Japanese Customer Service in a Cross-cultural Setting Zhu Yi Transcultural Management Review/13, 2017
