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Ban Masataka

Associate Professor
Faculty of Business Sciences
University of Tsukuba
Japan

Biography

Dr. Ban Masataka has done his PhD from Tohoku University during the period of 2003-2007 and now Dr. Ban Masataka is currently working as a Professor in the Department of Business Sciences, University of Tsukuba , Japan. His research interests includes Social systems engineering/ Safety system Commerce. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. Ban Masataka is the member of many international affiliations. He has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Social systems engineering/ Safety system Commerce.

Research Interest

Social systems engineering/ Safety system Commerce

Publications

  • Ban M, Terui N, Abe M. A brand choice model for TV advertising management using single-source data. Marketing Letters. 2011 Nov 1;22(4):373-89.

  • Bass FM. A new product growth for model consumer durables. Management science. 1969 Jan;15(5):215-27.

  • Terui N, Ban M. Multivariate Time Series Model with Hierarchical Structure for Over‐Dispersed Discrete Outcomes. Journal of Forecasting. 2014 Aug 1;33(5):376-90.

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