Social & Political Sciences

Social & Political Sciences Experts

Baker Ahmad Abdullah Al Serhan

Associate Professor
Department of Management Information Systems
Princess Sumaya University for Technology


Dr. Baker Ahmad Alserhan is an associate professor in business administration at PSUT, the founder of the discipline of Islamic Marketing, and the author of the first book in the discipline: The Principles of Islamic Marketing. He is also the president of the International Islamic Marketing Association (IIMA) and the Chair of the annual Global Islamic Marketing Conference (GIMAC). He founded four academic journals two of them with Emerald and ‘Inderscience’ and two in Arabic on the same topic. He is an active researcher, public speaker, and consultant. His research interests include Islamic Marketing and Branding, Islamic Hospitality, Islamic Lifestyles, and Islamic business studies.

Research Interest

Business and Technology


  • Alserhan, B., Halkias, D., Boulanouar, A. & Dayan, M. (2015). Expressing herself through Brands: The Arab Woman’s Perspective. Journal of Research in Marketing and Entrepreneurship. 17 (1) 36-53.

  • Terzi, H., Alserhan, B., Altunisk R. (2016). The Relationship between Religiosity and Consumer Behavior among Arab, Turkish, and Indonesian Students: Testing an 8th Century A.D. Measure of Islamic Religiosity. International Journal of Teaching and Case Studies. V7 no 3-4.

  • Alserhan, B. A., Boulanouar, A., Althawadi, O. (2016). Theories of Islamic Marketing. International Journal of Islamic Marketing and branding. V1 no 4.

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