Business & Management

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Rand Irshaidat

Assistant professor
E-marketing and Social media Department
Princess Sumaya University for Technology


I am an advocate of the merger of sciences, which explains my focus on integrating marketing strategies and tactics to politics, considering that political awareness is crucial and relevant to all fields. My first two degrees are in hardcore marketing; from the University of Jordan and the University of Surrey, UK, respectively. My PhD in Politics from York University dedicated its emphasis to Political Marketing. My research interests include ethics, consumer behavior, international marketing, and marketing theory.

Research Interest



  • “Irshaidat.R, Hashem.T.N., (2013), “The Perception of Jordanians on Political Marketing” European Journal for Social Sciences, Vol. 37 No. 4

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