Business & Management

Business & Management Experts

Shafig Ibrahim Fraih Al-haddad

E-marketing and Social media Department
Princess Sumaya University for Technology


Prof. Shafig Al-Haddad is a Professor of Marketing and has been serving as Dean of the King Talal School of Business Technology at PSUT in Amman, Jordan since Oct. 4, 2015. Prof. Haddad has been working at PSUT since Sep. 14, 2014. Formerly, he worked at the Applied Science University from 1991 until Sep. 13, 2014. During these years, he held various administrative positions: Acting President (Sept. 25, 2012 - July 25, 2013) Vice President (August 17, 2011 - Sept. 13, 2014) Dean of Scientific Research and Graduate Studies, (Sept. 19, 2010 - Sept. 13, 2014) Head of the Department of Marketing, Faculty of Economics and Administrative Science (April 12, 2001 - Aug. 16, 2011) Prof. Haddad has a Ph.D. in Business Administration: Marketing (1988), a M.Sc. in Business Administration: Marketing (1986), a M.Sc. Management Development (1997), and a B.Sc. in Accounting (1984). His major area of research interest is in services marketing, marketing innovation and creativity, e-marketing, sales and personal selling. He is the author of four books, as well as 26 articles that have appeared in professional journals. He has been the recipient of three grants, and has presented more than 15 papers at international, regional, and local conferences, in addition to three case studies have been presented to the Euro-Arab Management School in Spain. Prof. Haddad has participated in more than 32 scientific committees, has acted as supervisor and external referee for 95 MA theses and PhD dissertations. Furthermore, he has taught more than 100 training courses.

Research Interest

Business and Technology

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