Ahn Jae Hyeon
School of Management Engineering
Korea Advanced Institute of Science and Technology
Korea
Biography
Dr. Ahn Hyeon has received his Ph.D degree from Stanford University in Decision Analysis Major in year 1993 and is currently working as a professor in the School of Management Engineering, KAIST, Korea. Dr Ahn has also successfully completed his administrative responsibilities as the President of Society for Media Management from year 2010-2011.
Research Interest
Strategy for Digital Business/Neuro IS /Decision Analysis
Publications
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Kim MS, Kim NG, Ahn JH. An Investigation on Expanding Co-occurrence Criteria in Association Rule Mining. Journal of Intelligence and Information Systems. 2012;18(1):23-38.
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Lee J, Ahn JH. Attention to banner ads and their effectiveness: An eye-tracking approach. International Journal of Electronic Commerce. 2012 Oct 1;17(1):119-37.
