Charlene Chen Yijun
"Division of Accounting College of Business (Nanyang Busines
Korea University
Korea
Biography
Charlene Chen is an Assistant Professor of Marketing and International Business at Nanyang Business School. Professor Chen holds a PhD in Marketing from Columbia Business School, an MA in Clinical Psychology from Teachers College, Columbia University, and a BSSc with First Class Honours in Psychology from the National University of Singapore. You can learn more about her from her website: http://www.charlene-chen.com
Research Interest
Professor Chen's research addresses two overarching questions: (1) when and how consumers regulate their motivational and emotional states through consumption behaviour, and (2) how emotions affect consumers' choices and consumption experience.
Publications
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. Zhang Y, Gao L. Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition. Journal of Consumer Research [Internet]. Oxford University Press (OUP); 2016 Apr 12;43(2):230–45. Available from: http://dx.doi.org/10.1093/jcr/ucw017
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Chen C, Lee L, Yap A. Control Deprivation and Compensatory Shopping. PsycEXTRA Dataset [Internet]. American Psychological Association (APA); Available from: http://dx.doi.org/10.1037/e621072012-079
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Chen CY, Lee L, Yap AJ. Control Deprivation Motivates Acquisition of Utilitarian Products. Journal of Consumer Research [Internet]. Oxford University Press (OUP); 2016 Nov 9;ucw068. Available from: http://dx.doi.org/10.1093/jcr/ucw068
