Edward Mclaughlin
Department of Finance
Korea University
Korea
Biography
My professional focus is marketing and retailing. The Food Industry Management Program (FIMP) that I direct conducts research and extends the results of that research to the food industry and public beyond. FIMP also offers a dozen executive education programs each year customized for both individuals and companies. Before being appointed Interim Dyson Dean, I served as the Associate Director of the Dyson School and for 20 years directed the Undergraduate Business Program, the largest undergraduate major at Cornell
Research Interest
"Food Marketing Food Retailing"
Publications
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Gupta S, McLaughlin E, Gomez M. Guest satisfaction and restaurant performance. Cornell Hotel and Restaurant Administration Quarterly. 2007 Aug;48(3):284-98.
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Gómez MI, Rao VR, McLaughlin EW. Empirical analysis of budget and allocation of trade promotions in the US supermarket industry. Journal of marketing research. 2007 Aug 1;44(3):410-24.
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Simon DH, Gómez MI, McLaughlin EW, Wittink DR. Employee attitudes, customer satisfaction, and sales performance: assessing the linkages in US grocery stores. Managerial and Decision Economics. 2009 Jan 1;30(1):27-41.
