F Lam Shun Yin
"Division of Strategy, Management and Organisation College o
Korea University
Korea
Biography
"Professor Lam Shun Yin joined Nanyang Business School (NBS) in 2001. Before joining NBS, Professor Lam had taught marketing courses at the City University of Hong Kong for three years. He also has work experience in store management and business development in the retail sector. His publications appear in major journals including Marketing Science, Strategic Management Journal, Journal of the Academy of Marketing Science, and Journal of Retailing. He is a member of the Journal of Service Research editorial review board. Professor Lam received the Best Reviewer Award from the Journal of Interactive Marketing in 2006, and the Best Article Award from the Journal of Service Research in 2008."
Research Interest
Professor Lam Shun Yin's research interests mainly lie in Internet marketing, services marketing and retail marketing. His current research involves understanding consumer information search online and determinants of retail sales force effectiveness.
Publications
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Lam Shun Yin. (2010). What Kind of Assumptions Need Be Realistic and How to Test Them: A Response to Tsang (2006). Strategic Management Journal, 31(6), 679-687.
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Lam SY, Shankar V. Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations. Journal of Interactive Marketing. 2014 Feb 28;28(1):26-42.
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Kang ES, Lam SY. Contingent effects of firm and employee reputations on professional advice adoption. Service Business. 2017 Jun 1;11(2):345-73.
