Jong-ho Lee
Department of Management
Korea University
Korea
Biography
"Professor of Marketing, Korea University Business School (Mar. 2015 ~ present) Vice President for Admissions, Korea University (Sep. 2013 ~ Feb. 2015) Associate Professor of Marketing, Korea University Business School (Mar. 2010 ~ Feb. 2015) Visiting Scholar, CAPS at the Universit"
Research Interest
Synergy effects of innovation on firm performance; Effects of personalized e-mail messages on privacy risk
Publications
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Rhee JH, Kim JW, Lee JH. Interaction effects of formal and social controls on business-to-business performance. Journal of Business Research. 2014 Oct 31;67(10):2123-31.
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Song JH, Kim HY, Kim S, Lee SW, Lee JH. Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy. Marketing Letters. 2016 Mar 1;27(1):89-101.
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Lee R, Lee JH, Garrett TC. Synergy effects of innovation on firm performance. Journal of Business Research. 2017 Sep 8.
