Lim Boon Chong
"Division of Strategy, Management and Organisation College o
Korea University
Korea
Biography
"LIM Boon Chong (Dr.) is a lecturer at Nanyang Business School (NBS) and an Associate Fellow of Institute on Asian Consumer Insight (ACI). In 2011, he graduated from NBS with a PhD in marketing, specialising in consumer behaviour. His academic research includes risk-taking behaviour of entrepreneurs and word-of-mouth communication between consumers. He has 12 years of teaching experience at the tertiary level. He was certified to facilitate classes using the problem-based learning (PBL) pedagogy during his stint at Republic Polytechnic. He has taught courses in various specializations including marketing, culture and communications, and management of information systems."
Research Interest
LIM Boon Chong is currently doing research on the implementation of self-service technologies in the F&B industry.
Publications
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Tan KH, Chua CK, Leong KF, Cheah CM, Cheang P, Bakar MA, Cha SW. Scaffold development using selective laser sintering of polyetheretherketone–hydroxyapatite biocomposite blends. Biomaterials. 2003 Aug 31;24(18):3115-23.
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Chua CK, Leong KF, Tan KH, Wiria FE, Cheah CM. Development of tissue scaffolds using selective laser sintering of polyvinyl alcohol/hydroxyapatite biocomposite for craniofacial and joint defects. Journal of Materials Science: Materials in Medicine. 2004 Oct 1;15(10):1113-21.
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Yeong WY, Chua CK, Leong KF, Chandrasekaran M. Rapid prototyping in tissue engineering: challenges and potential. TRENDS in Biotechnology. 2004 Dec 31;22(12):643-52.
