Immunology Experts

Deborah Hernandiz

Parents Guide to Cord Blood


Deborah Hernandez has extensive expertise in medical marketing. She began her career as a nurse; after graduating from Vanderbilt University with a Bachelor of Science in nursing she worked as an oncology/bone marrow transplant nurse at the Children’s Hospital of Northern California. Hernandez later joined Abbott Laboratories, first in a clinical education role, then advancing into various sales, strategic, analytical and marketing roles. She then moved to TAP Pharmaceutical Products, Inc. where Hernandez held several positions including Senior Marketing Manager for AndroGel® and Group Marketing Manager for Prevacid® Consumer and Patient Initiatives. While there, Hernandez earned her MBA in Marketing with additional studies in operations and business strategy from the Kellogg Graduate School of Management at Northwestern University. Next, Hernandez was at Biogen Idec, in Boston, as the Director of Neurology Consumer Marketing for MSActiveSource®, their service brand, Avonex®, and Tysabri®.  At the time that she joined our Board of Directors in 2007, Hernandez served as the Vice President of marketing for StemCyte, helping to launch the family banking services of a well-known public cord blood bank. Deborah Hernandez moved to PARTNERS + simons in summer 2008 as their Director of Professional Marketing. She then launched her own consulting firm in early 2010. From 2012 to 2013 Hernandez served as the Sr. Director of Marketing Communications and Public Relations for Children's Hospital of Boston. She is currently the Director of Client Services at Communispace. To learn more about cord blood banking, visit Parent's Guide to Cord Blood Foundation at

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