Lauren Flaherty
Executive Vice President
Business and Management
BPI Group
Lithuania
Biography
Lauren is executive vice president and chief marketing officer at CA Technologies, a market leader in enterprise software. She joined CA in August 2013, after two consecutive CMO roles with Juniper Networks and Nortel Networks, and a 25-year marketing career at IBM®, where she held executive roles for over a decade. In addition to her role at CA, Lauren serves on the Board of Directors for Xactly Corporation, a market leader in SaaS-based tools for enterprise sales performance management and effectiveness. The scope of her expertise and experience covers a broad spectrum: corporate brand management, product marketing and portfolio management, and digitally driven customer engagement, experience and demand creation. Lauren is an experienced leader who has served a diverse profile of companies, from globally recognized technology leaders to high-growth, Silicon Valley innovators.
Research Interest
Business and Management
