Justina GineikienÄ—
Professor
Department of Economics and Politics
ISM University of Management and Economics
Lithuania
Biography
Justina GineikienÄ— is a Chair of Management Department at ISM University of Management and Economics. Her empirical research is focused on international marketing and health related consumer behavior and has been published by highly ranked journals (e.g. Journal of International Marketing, Advances in Consumer Research). J. GineikienÄ— actively pursues research collaborations with Groningen University, Vienna University of Economics and Management, Vienna University, University of Tokyo and other. She also has 15 years working experience in communication industry.
Research Interest
Justina GineikienÄ— research interest include: International marketing, Health related consumer behavior.
Publications
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Gineikiene, J.; Diamantopoulos, A., and UrbonaviÄius, S. (2013). Countervailing Influences of Consumer Animosity and Nostalgia on Purchasing Decisions. In S. Botti, & A. Labroo (Eds.). Advances in Consumer Research. 41, 456-460.
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Gineikiene, J., Schlegelmilch, B. B., & Ruzeviciute, R. (2016). Our Apples Are Healthier Than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products. Journal of International Marketing, 24(2), 80-99.
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Gineikiene, J., Kiudyte, J. Degutis, M. (2017). Functional, Organic or Conventional? Food Choices of Health Conscious and Skeptical Consumers. Baltic Journal of Management, 12, 2, 139-152.
