Kristina Maikštėnienė
Professor
Department of Economics and Politics
ISM University of Management and Economics
Lithuania
Biography
ISM Executive School Manager of Marketing Strategy and Management Programs (since 2000) and International Business Module Manager, Executive MBA (since 2013), Expert Advisor. Master of Management (MBA, Marketing and Strategy Specialization, USA Northwestern University, Kellogg School of Management ), Master of Economics (Specialization in Financial Economics, Central European University & University of the State of New York ), Master of Applied Mathematics (KTU Informatics Faculty). Graduates from Wharton Business School, Harvard Business School, Stanford University, MIT, University of Chicago (USA), Fudan University (China), Singapore Management University , Copenhagen Business School and other world business schools. Lead lectures and conference presentations in fifteen countries around the world. For several years, he worked at Procter & Gamble in Riga and Warsaw (marketing in the Baltic and Belarusian markets). Strategic Management Society (SMS), the American Marketing Association (AMA), Professional Pricing Society (PPS) and the Academy of International Business (AIB), a member of the magazine "Baltic Journal of Management (Emerald Publishing) editorial board member of the Kellogg School of Management ( Northwestern U. ) Member of the MBA Admission Committee for Eastern Europe. Since 1999 he has been training and consulting companies from different countries in marketing strategy and international market development.
Research Interest
Kristina MaikštÄ—nienÄ— research interest include: Marketing strategy and management; Strategies for the development of international markets; Socio-economic networks analysis.
Publications
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Maikštėnienė, K. (2010). The Role of Signaling in the Professional Professional Service Choice Process. ISBM Academic Conference 2010: Advances in Business-to-Business Marketing, Harvard Business School, Soldiers Field, Hawes Hall, Boston, Massachusetts, USA. p. 31
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Maikštēnienė, K. Beyond quality signaling: brand alliance effects when a client supports B2B professional service provider. Advances in B-to-B Marketing: ISBM Academic Conference 2012. Chicago: The University of Chicago, August 15-16, 2012, p. 15-16
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MajeshtenienÄ—, K. Encouraging inquiry-based learning: a ten-sentence sentence that extends itself. Innovative business school teaching: Engaging the Millennial Generation (editors: Doyle, E. Buckley, P .; Carroll, C). New York: Routledge, 2013, p.57-68.