Viltė Auruškevičienė

Biography

Prof. dr ViltÄ— AuruškevičienÄ— is a Vice-Rector for Studies at ISM University of Management and Economics. ISM University of Management and Economics has been working since 2004. He received his doctorate in social sciences (management and business administration) at the joint doctorate in Kaunas Technological University and Vytautas Magnus University. Habilitation procedure was performed at Vytautas Magnus University. In 2008, the Senate of the ISM University of Management and Economics gave the professor's pedagogical name. She is a member of the editorial board of the magazine Baltic Journal of Management, a member of the American Marketing Association of Educators (MEA) for Eastern Europe, a member of the American Marketing Association (AMA). Graduated from the German, British and Polish institutions of science and studies. The main area of ​​research is intercultural behavior of consumers. She lectured at the University of Aarhus (Denmark), Ljubljana University (Slovenia), Manchester University (United Kingdom), ADVANCIA (France), IPAM Institut Portugues de Administracao de Marketing (Portugal). Read conference reports in thirteen countries worldwide, participating in national and international research projects. From 2013 to 2015, he was the head of the LMT-funded group of researchers, "The Impact of Marketing Markets on E-Marketing for the Globalization of Regional Enterprises," and is currently participating in the Lithuanian-Japanese Science Factor "Functional Foods: Consumer Choices" (2016-2018). She is a member of the Doctoral Studies Committee of the ISM Management Board, member of the Doctoral Disciplinary Board (VU, VMU, ISM, KTU) ViltÄ— AuruškevičienÄ— is an expert of the Lithuanian Science Council, expert of the Center for Quality Assessment in Higher Education, member of the Study Committee of the Lithuanian University Rectors' Conference, member of LAMA BPO Council, member of the ISM Senate (2013-3016).

Research Interest

ViltÄ— AuruškevičienÄ— research interest include: Market Analysis, Marketing Strategy.