Business & Management

Business & Management Experts

Amy Siu-ian So

Associate Professor
Business Administration
University of Macau


Amy Siu-Ian SO received her Bachelor's degree in Business Management, University of Indianapolis. She earned her Master degree & Ph.D. in Hospitality and Tourism Management from Purdue University.

Research Interest

Destination marketing and branding, Hospitality marketing, Tourism planning and development, Event/MICE marketing, Casino marketing, Hotel marketing


  • So, S. (A) & Morrison, A. M. (2004). Internet marketing in tourism in Asia: An evaluation of the performance of East Asian National Tourism Organization websites. Journal of Hospitality & Leisure Marketing, 11(4), 93-118.

  • So, S. (A) & Morrison, A. M. (2004). The repeat travel market for Taiwan: A multi-stage segmentation approach. Asia Pacific Journal of Tourism Research, 9(1), 71-87.

  • So, S. (A) & Morrison, A. M. (2004). Book Review – Sport and adventure tourism. Journal of Travel and Tourism Marketing, 16(1), 96.

Global Experts from Macao

Global Experts in Subject

Share This Profile