Social & Political Sciences

Social & Political Sciences Experts

Angela Wen-yu Chang

Assistant Professor
University of Macau


Dr. Angela Wen-yu CHANG is currently working as a Assistant Professor in the Department of , University of Macau. She is serving as an editorial member and reviewer of several international reputed journals. Dr. Angela Wen-yu CHANG is the member of many international affiliations. She has successfully completed his Administrative responsibilities. She has authored of many research articles/books.

Research Interest

Cross-cultural consumer studies, advertising strategy, media use, eye-tracking & communication Effects


  • Chang, A. (2014). “Customer Responses to Arts Festivals: The Effects of Relationship Marketing on Cultural Activities.” In R. G. Ozturk (Ed.), “Handbook of research on the impact of culture and society on the entertainment industry.” pp. 350-370. Hershey, PA: IGI Global Publishing.

  • Chang, A. (2014). Fans of Folklore Performance: Identifying a New Relationship in Communication and Marketing. In Zwaan, K., Reijnders, S., and Duits, L. (Eds), “The Ashgate Research Companion to Fan Cultures.” pp.121-134. UK: Ashgate Publication.

  • Chang, A. (in press). “No Fear but Happiness: Understanding Emotional Expression by examining Online Emotional Lexicons and Icons from Encoding and Decoding Perspectives.” International Journal of Communication on China. MLeague Review Publication Series, pp.20, Tsinghua University Press, China.

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