Business & Management

Business & Management Experts

Cheris Wing Chi Chow

Associate Professor
Business Administration
University of Macau

Cheris Wing Chi Chow


Cheris Wing Chi CHOW, associate professor at University of Macau. She received her Bachelor's degree & Ph.D in Marketing from City University of Hong Kong, Hong Kong.

Research Interest

Service Marketing, Cross-Cultural Advertising, Consumer Behavior and Advertising Management


  • Lau, V. P., Y. Y. Wong, and Cheris W. C. Chow (2013) “Turning the tables: Mitigating effects of proactive personality on the relationships between work-to-family conflict and work- and non work-related outcomes”, Career Development International, Vol. 18, No. 5, pp. 503-520.

  • Wang, Xuehua, Cheris W. C. Chow, and C. L. Luk (2013) “Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies?”, Psychology & Marketing, Vol. 30, No. 10, pp. 918-933.

  • Wang, Xuehua, Cheris W. C. Chow, Zhilin Yang, and Jennifer Y. M. Lai (2013) “Market Signals: Website Investment and Physical Store Existence”, Asia Pacific Journal of Marketing and Logistics, Vol. 26, No. 1, pp. 94-113

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