Business & Management

Business & Management Experts

Cheris Wing Chi Chow

Associate Professor
Business Administration
University of Macau


Cheris Wing Chi CHOW, associate professor at University of Macau. She received her Bachelor's degree & Ph.D in Marketing from City University of Hong Kong, Hong Kong.

Research Interest

Service Marketing, Cross-Cultural Advertising, Consumer Behavior and Advertising Management


  • Lau, V. P., Y. Y. Wong, and Cheris W. C. Chow (2013) “Turning the tables: Mitigating effects of proactive personality on the relationships between work-to-family conflict and work- and non work-related outcomes”, Career Development International, Vol. 18, No. 5, pp. 503-520.

  • Wang, Xuehua, Cheris W. C. Chow, and C. L. Luk (2013) “Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies?”, Psychology & Marketing, Vol. 30, No. 10, pp. 918-933.

  • Wang, Xuehua, Cheris W. C. Chow, Zhilin Yang, and Jennifer Y. M. Lai (2013) “Market Signals: Website Investment and Physical Store Existence”, Asia Pacific Journal of Marketing and Logistics, Vol. 26, No. 1, pp. 94-113

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