Clement Siu Fung Chow
Associate Professor
Business Administration
University of Macau
Macao
Biography
Clement Siu Fung CHOW currently working as an associate professor at University of Macau. He received his Bachelor's degree in Computer Science from University of London, United Kingdom and Master's in Marketing from The Chinese University of Hong Kong, Hong Kong.
Research Interest
Consumer Satisfaction and Dissatisfaction, Buying Decision Process, Channel of Distribution, Branding Strategy, Green Consumerism
Publications
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Kaynak, E.; Kara, A; Chow, C.S.F. and Apil, A.R. (2013), “Pattern of Similarities/ Differences in Time Orientation and Advertising Attitudes: A Cross-Cultural Comparison of Georgian and Macau Consumers”, Asia-Pacific Journal of Marketing and Logistics, Vol. 25, No. 4, pp. 631-654.
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Kaynak, E.; Chow, C.S.F. and Xie, J.Z. (2015), “Slotting Allowance in China: Perspectives of a Large Manufacturer versus a Large Retailer in the China Grocery Market”, Journal of Marketing Channels, Vol. 22, No 1, pp. 27-41.
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Chow, C.S.F.; Kaynak, E. and Mak, W. (2015), “The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau”, Asia-Pacific Journal of Marketing and Logistics, Vol. 27, Iss. 1, pp. 23-39.
