Desmond Chee Shiong Lam
University of Macau
Desmond Chee Shiong LAM received his Ph.D. in Marketing from University of Western Australia, Australia, 2006.
Internet marketing, Gambling behavior, Cross-cultural consumer decision-making, Word-of-mouth communication, Brand and customer loyalty
Lam, Desmond (2005), “Slot or Table? A Chinese Perspective…”, UNLV Gaming Research & Review Journal, 9 (2), pp. 69-72.
Lam, Desmond and Dick Mizerski (2005), “The Effects of Locus of Control on Word-of-Mouth Communication”, Journal of Marketing Communications, Vol. 11, No. 3, 215-228, ISSN 1352-7266.
Mizerski, Dick, Rohan Miller, Katherine Mizerski, and Desmond Lam (2004), “The Stochastic Nature of Purchasing a State Lottery Products”, Australasian Marketing Journal, Vol. 12, No. 3, 56-69, ISSN 1441-3582.