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Desmond Chee Shiong Lam

Professor
Business Administration
University of Macau
Macao

Desmond Chee Shiong Lam

Biography

Desmond Chee Shiong LAM received his Ph.D. in Marketing from University of Western Australia, Australia, 2006.

Research Interest

Internet marketing, Gambling behavior, Cross-cultural consumer decision-making, Word-of-mouth communication, Brand and customer loyalty

Publications

  • Lam, Desmond (2005), “Slot or Table? A Chinese Perspective…”, UNLV Gaming Research & Review Journal, 9 (2), pp. 69-72.

  • Lam, Desmond and Dick Mizerski (2005), “The Effects of Locus of Control on Word-of-Mouth Communication”, Journal of Marketing Communications, Vol. 11, No. 3, 215-228, ISSN 1352-7266.

  • Mizerski, Dick, Rohan Miller, Katherine Mizerski, and Desmond Lam (2004), “The Stochastic Nature of Purchasing a State Lottery Products”, Australasian Marketing Journal, Vol. 12, No. 3, 56-69, ISSN 1441-3582.

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