Business & Management

Business & Management Experts

Grace Ying Ho

Assistant Professor
Business Administration
University of Macau


Grace Ying HO currently working as an assistant professor at University of Macau. She received her Ph.D. in Marketing from The Chinese University of Hong Kong.

Research Interest

Consumer Behavior, Service Marketing, Cross-cultural Marketing, Affect and Emotion


  • Ho, Ying and Kam-hon Lee (2007), China Marketing, in Handbook of Research on Asian Business, Henry Wai-chung Yeung, Ed., Edward Elgar, p.182-207(Invited).

  • Ying Ho, Yu-ho Chung and Kin-nam, Lau (2010), Unfolding Large-scale Marketing Data, International Journal of Research in Marketing, Vol. 27, Issue 2, pp. 119-132.

  • Chan, N.C., Ho, Y. (02/2017). The role of regulatory focus and goal progress on goal-directed consumption behaviors. Journal of Consumer Marketing, 34(2). pp. 147-155.

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