Grace Ying Ho
Assistant Professor
Business Administration
University of Macau
Macao
Biography
Grace Ying HO currently working as an assistant professor at University of Macau. She received her Ph.D. in Marketing from The Chinese University of Hong Kong.
Research Interest
Consumer Behavior, Service Marketing, Cross-cultural Marketing, Affect and Emotion
Publications
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Ho, Ying and Kam-hon Lee (2007), China Marketing, in Handbook of Research on Asian Business, Henry Wai-chung Yeung, Ed., Edward Elgar, p.182-207(Invited).
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Ying Ho, Yu-ho Chung and Kin-nam, Lau (2010), Unfolding Large-scale Marketing Data, International Journal of Research in Marketing, Vol. 27, Issue 2, pp. 119-132.
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Chan, N.C., Ho, Y. (02/2017). The role of regulatory focus and goal progress on goal-directed consumption behaviors. Journal of Consumer Marketing, 34(2). pp. 147-155.
