University of Macau
Joseph SY-CHANGCO currently working as an assistant professor at University of Macau. He received his Ph.D. in Marketing from Aston Business School, Aston University, United Kingdom.
Export Marketing, Organizational Learning, Consumer Behavior in the Asia Pacific Region
Matthew Liu, T., Brock, J., Singh, R., Chu, R., Sy-Changco, J., (2012), What Drives Indian Consumer credit Card Loyalty? The Perspective of Involvement in Reward Programmes, The International Review of Retail, Distribution and Consumer Research, 22(4), 365-383.
Hean Tat Keh, Wenbo Ji, Xia Wang, Joseph Sy-Changco and Ramendra Singh, (2015), “Online Movie Ratings, A Cross Cultural Emerging Markets Perspective,”: International Marketing Review, 32(3/4), 366-388.
Joseph Sy-Changco, Ramendra Singh, Rizalito Gregorio, Pierre-Xiao Lu, and Geon-Cheol Shin (2016), “Impact of Sales Call Adaptiveness and Customer Willingness on Sales Call Length: A Cross Country Study of India, China, Korea and the Philippines,”Jounal of Global Marketing, 29(3), 128-138.