Lancy Vai Iun Mac
Assistant Professor
Business Administration
University of Macau
Macao
Biography
Lancy Vai Iun MAC currently working as an assistant professor at University of Macau. He received his Ph.D. in Marketing from ISCTE, Portugal.
Research Interest
Role of Marketing, Marketing performance assessment, Marketing strategies of Chinese firms, Marketing driving firms
Publications
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Mac, L. and Evangelista, F. (2016), “Intensity and diversity of Internationalization among SME exporters in Chinaâ€, Multinational Business Review, Vol 24 Issue 3, pp. 229 – 248.
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Mac, L. and Evangelista, F. (2017), “How Chinese exporters acquire learning capability: Empirical evidence from an emerging economyâ€, In: Organizational Learning in Asia: Issues and Challenges. Jacky Hong, Robin Snell and Chris Rowley (editors), Elsevier, UK. pp. 122-152.
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Mac, L. and Evangelista, F. (2017), “Transforming learning into export performance by Chinese firmsâ€, Asia Pacific Business Review, 23:4, 493-508.
