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Lancy Vai Iun Mac

Assistant Professor
Business Administration
University of Macau
Macao

Lancy Vai Iun Mac

Biography

Lancy Vai Iun MAC currently working as an assistant professor at University of Macau. He received his Ph.D. in Marketing from ISCTE, Portugal.

Research Interest

Role of Marketing, Marketing performance assessment, Marketing strategies of Chinese firms, Marketing driving firms

Publications

  • Mac, L. and Evangelista, F. (2016), “Intensity and diversity of Internationalization among SME exporters in China”, Multinational Business Review, Vol 24 Issue 3, pp. 229 – 248.

  • Mac, L. and Evangelista, F. (2017), “How Chinese exporters acquire learning capability: Empirical evidence from an emerging economy”, In: Organizational Learning in Asia: Issues and Challenges. Jacky Hong, Robin Snell and Chris Rowley (editors), Elsevier, UK. pp. 122-152.

  • Mac, L. and Evangelista, F. (2017), “Transforming learning into export performance by Chinese firms”, Asia Pacific Business Review, 23:4, 493-508.

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