Business & Management

Business & Management Experts

Matthew Liu

Associate Professor
Business Administration
University of Macau


Matthew LIU, associate professor at University of Macau. He received his Ph.D in Marketing from Peking University, China.

Research Interest

Consumer behavior, Brand endorser strategy, Political marketing, Gaming/casino research


  • Wong IA, Ji M, Liu MT. The Effect of Event Supportive Service Environment and Authenticity in the Quality–Value–Satisfaction Framework. Journal of Hospitality & Tourism Research. 2016 Jan 7:1096348015614957.

  • Liu MT, Phau I, Teah M. “First in first out” or “last in first out”: Presentation of information order on evaluation of utilitarian products. Journal of Retailing and Consumer Services. 2017 May 31;36:148-55.

  • Liu MT, Wong IA, Tseng TH, Chang AW, Phau I. Applying consumer-based brand equity in luxury hotel branding. Journal of Business Research. 2017 Jun 24.

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