University of Macau
Matthew LIU, associate professor at University of Macau. He received his Ph.D in Marketing from Peking University, China.
Consumer behavior, Brand endorser strategy, Political marketing, Gaming/casino research
Wong IA, Ji M, Liu MT. The Effect of Event Supportive Service Environment and Authenticity in the Quality–Value–Satisfaction Framework. Journal of Hospitality & Tourism Research. 2016 Jan 7:1096348015614957.
Liu MT, Phau I, Teah M. “First in first out” or “last in first out”: Presentation of information order on evaluation of utilitarian products. Journal of Retailing and Consumer Services. 2017 May 31;36:148-55.
Liu MT, Wong IA, Tseng TH, Chang AW, Phau I. Applying consumer-based brand equity in luxury hotel branding. Journal of Business Research. 2017 Jun 24.