Business & Management

Business & Management Experts

Tony Kin Meng Sam

Assistant Professor
Business Administration
University of Macau


Tony Kin Meng SAM currently working as an assistant professor at University of Macau. He received his Ph.D. in Engineering and Design from University of Sussex, United Kingdom.

Research Interest

Web Mining, Ontology, E-Marketing Mix, Internet Consumers Behavior, User Acceptance of Information and Communications Technology, Module, Service-Oriented Architecture


  • Sam K. M. and Chatwin C. R., “Chinese Gamblers’ Perceptions of E-marketing Mix Elements for Online Casinos”, Journal of Gambling Business and Economics, vol. 9, no. 1, pp. 58 – 76, 2015.

  • Sam K. M., Gao M. and Chatwin C. R., “An Assessment of Acceptability and Use of Computer Aided Translation Systems: The Case of Macao Government”, Journal of Information Technology Management, vol. 26, no. 2, pp. 56 – 69, 2015.

  • Sam K. M., Li H. L. and Chatwin C. R., “Understanding the adoption of Online Language Learning Based on E-Marketing Mix Model”, Journal of Information Technology Management, vol. 27, no. 2, pp. 65 – 81, 2016.

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