Tony Kin Meng Sam
Assistant Professor
Business Administration
University of Macau
Macao
Biography
Tony Kin Meng SAM currently working as an assistant professor at University of Macau. He received his Ph.D. in Engineering and Design from University of Sussex, United Kingdom.
Research Interest
Web Mining, Ontology, E-Marketing Mix, Internet Consumers Behavior, User Acceptance of Information and Communications Technology, Module, Service-Oriented Architecture
Publications
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Sam K. M. and Chatwin C. R., “Chinese Gamblers’ Perceptions of E-marketing Mix Elements for Online Casinosâ€, Journal of Gambling Business and Economics, vol. 9, no. 1, pp. 58 – 76, 2015.
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Sam K. M., Gao M. and Chatwin C. R., “An Assessment of Acceptability and Use of Computer Aided Translation Systems: The Case of Macao Governmentâ€, Journal of Information Technology Management, vol. 26, no. 2, pp. 56 – 69, 2015.
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Sam K. M., Li H. L. and Chatwin C. R., “Understanding the adoption of Online Language Learning Based on E-Marketing Mix Modelâ€, Journal of Information Technology Management, vol. 27, no. 2, pp. 65 – 81, 2016.
