Social & Political Sciences

Social & Political Sciences Experts

Yin Degang

Associate Professor
University of Macau


Dr. Yin Degang is currently working as a Associate Professor in the Department of Department of Communication, University of Macau. He is serving as an editorial member and reviewer of several international reputed journals. Dr. Yin Degang is the member of many international affiliations. He has successfully completed his Administrative responsibilities. He has authored of many research articles/books related to .

Research Interest

Cross-cultural consumer studies, advertising strategy, media use, eye-tracking & communication Effects


  • Macao Mass Media Status and Development Strategy", contained in the "Macao Humanities and Social Sciences Research Selected Comprehensive Volume" 331-342, Social Science Literature Publishing House published in December 2009, ISBN 978-7-5097-1129-3

  • "2009 Macao Special Administrative Region newspaper industry development review", contained "2010 China newspaper industry yearbook" 253-257 pages, China Federation of Industry and Commerce published in July 2010 editor Song Jianwu, ISBN978-7-80249-487-9

  • "Journalism and Language Norms", "Thirty Years of Macao Language Studies" 246-249, published by the University of Macau Press Center in October 2012 Xu Jie Zhou Zuo editor, ISBN978-99965-1-038-0

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