Leonidas Chatzithomas
Assistant Professor
Department Of Business Administration
University of Macedonia
Macedonia
Biography
Leonidas Chatzithomas is currently working as an assistant professor at University of Macedonia.
Research Interest
Marketing, Finance, Economics
Publications
-
Hatzithomas L., Stamelos Ι., and Fotiadis T. (2007). Quality and effectiveness of ERP - CRM systems: Implications for Information Systems Marketing Strategies, Journal of Applied Business Research, 23(3):33-52.
-
Hatzithomas L., Zotos Y. and Boutsouki C. (2011), Humor and Cultural Values in Print Advertising: A Cross - Cultural Study, International Marketing Review, 28(1). (1,778 Impact Factor, Thomson Reuters Social Science Citation Index, 2012, 3*ABS).
-
Tsichla, E., Hatzithomas, L., & Boutsouki, C. (2014), Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approach. Journal of Marketing Communications, 1-24 (2*ABS).
